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Wizards of the Coast Announces More D&D for Everyone, but Not All of It’s for You

At Gen Con, Dungeons & Dragons franchise head Dan Ayoub joined various D&D team members and stars connected with D&D to reveal future plans for the game and franchise. They announced more D&D for everyone, but not all of it’s for you.On stage in 2026, D&D Franchise Head Dan Ayob announces the release schedule for the year ahead

D&D Icons

Even though the D&D Icons program looks 40-some years back rather than ahead, it led the announcements. Surely, the presence of Joe Manganiello at the presentation vaulted his program to the top. Joe rates as one of the biggest stars who flaunt a passion for D&D. He serves as chief creative officer of the Icons initiative. The Icons initiative links upcoming, and mostly unspecified, D&D products to creative titans from D&D’s past.

The D&D Icons program starts with four creators :

  • Luke Gygax, son of D&D co-creator Gary Gygax and, of his six children, the biggest contributor to their father’s D&D legacy.
  • Margaret Weis and Tracy Hickman, authors of the Dragonlance Chronicles trilogy of novels, the fiction which introduced D&D’s Dragonlance setting to readers in 1984.
  • R.A. Salvatore, creator of Drizzt Do’Urden, the Forgotten Realms setting’s most popular character. He has written more than 40 books set in the Realms.

If you needed to read those descriptions to identify any of the icons, then the program isn’t for you. Icons aims for the demographic of Dan Ayoub and Joe Manganiello, men who grew up reading Drizzt and Dragonlance books between D&D games. Guys in this generation—guys like me—grew up with every bit of popular culture aimed at us, so now, some of our peers feel confused and threatened when other demographics get attention. When Dan says D&D “lost its way,” and later brings these creators to stage, he hopes to excite gamers who feel puzzled because their 80s favorites seem sidelined. When Wizards of the Coast announced the third edition back in 1999, I watched Gary Gygax brought to the stage and I felt thrilled, so I understand the appeal of the icons. Gygax and the icons serve a similar purpose: They soothe long-time fans of D&D by showing them that the game still includes things they loved.

Despite the consulting contract that Gary signed in 1999, he just gave the third-edition team his blessing and wished them success. Perhaps the creators working as icons will have more input on the projects linked to their names, but except for the novels, newer designers will surely do the heavy lifting on the icons projects. That approach may create better releases. While the team that created the third edition stood on Dave and Gary’s shoulders, the new edition brought design innovations that the original creators could not have matched.

Oddly, the Icons project promises a return to settings that have all appeared recently in major D&D releases. Drizzt’s territory of the Icewind Dale rates as one of the most visited locations in fifth-edition products. Melf’s Guide to Greyhawk from Luke Gygax will appear in the wake of the Greyhawk coverage in the 2024 Dungeon Master’s Guide. The Dragonlance setting gained a hardcover release in 2022.

Universes Beyond

The D&D team announced Universes Beyond, a series of crossovers starting with one between World of Warcraft and D&D, and one between Star Wars and D&D.

Universes Beyond comes from the Magic the Gathering game. In 2025, the Final Fantasy set of Magic cards became the game’s highest-selling release, pushing the game’s Lord of the Rings and Avatar: The Last Airbender sets to second and third place. Such crossovers earn record sales by appealing to fans who don’t play Magic. The pairing works because so many collectors find trading cards irresistible even if they opt not to play the game.

Still, when fans of something like Final Fantasy collect the cards, many feel inspired to try playing Magic, and some become hooked. Hasbro CEO Chris Cocks called the crossover sets “probably the most successful new player adoption program that we’ve ever done.” Fat D&D game books lack the same collectable appeal as cards, so Dungeons & Dragons/Star Wars will never bring more than a fraction of the collectors attracted to a fan-favorite property crossed with Magic the Gathering. Still, D&D’s Universes Beyond crossovers aim to bring new players to D&D rather than to simply coax existing players to spend more.

Partnerships with outside studios

For existing fans of D&D, Wizards announced partnerships that will publish official content for Ravenloft, Eberron, and the Forgotten Realms, all written by outside studios.

The partners all boast experience making quality D&D content, and each brings an affinity for their chosen setting. The Ghostfire Gaming setting of Grim Hollow matches the dark horror tone of Ravenloft. Visionary Production & Design already produces Eberron books stewarded by the setting’s creator, Keith Baker. Starting with Hoard of the Dragon Queen in 2014, Kobold Press wrote the first two hardcover adventures released for fifth edition. Both featured the Forgotten Realms.

Adding so many setting-specific releases to D&D’s publishing schedule shows a daring change to the D&D’s team’s market strategy—a break from a lesson learned when D&D’s original publisher went to the brink of bankruptcy. In the 90s, TSR released a flood of settings and setting-specific products that split fans’ attention and spending. Fans of a setting tended to skip releases for as many as eight other settings, and so many products failed to recoup costs. Former D&D brand manager Jim Butler said, “TSR had too many product lines chasing too few customers.”

In the decades since, Wizards has avoided dividing customers with a flood of products that compete with each other. When they revisited a campaign setting, they published just a book or two for the setting, and they also avoided scheduling other releases that might battle for attention.

Now, the D&D team sees a customer base large enough for four or more settings to fight for fans’ budgets and time. “Players shouldn’t have to wait decades for D&D to return to a setting. We should be making it easier to adventure in those worlds,” D&D Executive Producer Greg Bilsland said. “The problem is, of course, we only have so many people on the D&D team and supporting all of our settings wasn’t feasible.”

Dark Sun

When I started playing D&D, the demons and occasional nudity in the advanced game flattered me by making me feel mature and by making playing seem like a delicious little rebellion. Now, with a new Dark Sun release scheduled for release as two books with a mature rating, I wonder how the rating will enhance the setting. The animated trailer revels in blood splatters and costumes that could fit in a catalog for fetish wear.

I suspect the D&D team opted for the mature rating for two reasons:

  • The Heavy Metal style adds spice and contrasts with the other fifth-edition settings.
  • The setting includes elements that now fit uncomfortably in a typical D&D game.

In early D&D, scenes where characters tortured their foes for information and slaughtered their foes’ babies seemed common. Now virtually all D&D games steer clear of such horrors and I welcome the change. The Dark Sun setting includes some of its own horrors that many gamers choose to avoid in a fun pastime. One example stands out. Dark Sun included slavery in the foundation of its world building. Chris S. Sims, one of the designers who worked on the setting for fourth edition, writes, “Slavery in Dark Sun isn’t like it is in the A series [of adventures], where it’s clearly villainy. In Dark Sun, it’s a cultural norm with a (spoiler) horrid, secret reason for keeping it. It can be an evil you fight, but presenting it as a cultural norm, baking it into some mechanics, implies it’s acceptable.”

D&D players enjoy battling evil, and many players see slavers as a good target for heroes. Other players find the subject of slavery too troubling for game sessions that should provide a fun escape. Either outlook is fine. The Dark Sun designers face the challenge of deciding how to accommodate the different perspectives. Perhaps, the mature rating helps.

Greyhawk: Crown of the Witch Queen

Of all the products announced for the coming year, Greyhawk: Crown of the Witch Queen seems like the one for me. Wizards touts the book as a full-length adventure, which suggests that the campaign starts at first level. The last campaign hardcover to start at level 1, Phandelver and Below: The Shattered Obelisk, released three years ago and revisited content from 2014. The upcoming adventure comes from the design team of Will Doyle, Stacey Allan, and Justice Arman. All three have worked on favorite adventures. The prospect of a new full-length campaign to play or run excites me.

Meet the Woman Who by 1976 Was the Most Important Gamer in Roleplaying After Gary

In 1976, after Dungeons & Dragons co-creator Gary Gygax, the most important person in roleplaying games was a Los Angeles woman named Lee Gold. She still contributes to the hobby and still runs a campaign using her Lands of Adventure (1983) game.

Lee who? And what happened to Gary’s co-designer Dave Arneson? Although Dave and his circle of Minneapolis gamers deserves the most credit for inventing roleplaying games, Dave’s passion centered on sailing ships in the age of Napoleon. He never matched Gary’s fervor or written output. In 1976, Dave would work briefly for TSR, but little came of it. See Basic and Advanced—Dave Arneson takes a job at TSR.

Meanwhile, D&D’s popularity exploded. Nothing else like the revolutionary game existed and it proved irresistible to most wargamers and fantasy fans. See 4 Pop-Culture Assumptions That Dungeons & Dragons Destroyed.

In 1975, Hilda and Owen Hannifen told their friend Lee Gold of a wonderful new game called Dungeons & Dragons. “Hilda had made up a dungeon and she ran it for us. So you see our first experience was with a female game master. It was a lot of fun.” Lee’s friends gave her a photocopy of the rules, but not before they watched her post a check to TSR for an official copy. “I started making up a dungeon—and told our local friends that they could start coming over and participating in D&D games that I’d be game mastering.”

Alarums & Excursions issue 2

Even before Internet message boards and blogs, science fiction and fantasy fans liked sounding off. So they published fanzines, or just zines. To publish, fans typed their thoughts, printed copies on a mimeograph or an employer’s photocopier, and then mailed to friends. “A zine may include essays, comments on previous issues, poems or songs, a writeup of a gameplaying session, artwork, and just about anything imaginable,” writes Lee. For efficiency, zine publishers started collaborating in amateur press associations, or APAs. These associations bundled collections of zines under a single cover to save on postage and to create publications matching the substance of a magazine.

Excitement in the new D&D game fueled so much discussion that it started to overwhelm the pages of the APA-L from the Los Angeles Science Fantasy Society. To meet surging interest, and to the let APA-L refocus on literature, Lee Gold started a new APA devoted to roleplaying games. She named it Alarums & Excursions after a phrase Shakespeare used to denote a confused uproar in stage directions. Plus, a name starting with ‘A’ would appear at the top of any list of APAs. Pronounce “Alarums” as alarms. The first issue debuted in June 1975 as the first periodical devoted entirely roleplaying games.

For a standard APA, an official collator collects fanzines and then mails the collections to the authors. “I didn’t want anything that minor,” Lee explains. “I also wanted subscribers, and the subscribers would support the contributors. It was something that had never been tried before. Therefore, I wanted to have something where there would be lots of subscribers and then contributors wouldn’t have to pay anything for postage. This was a whole new thing that had never been done before. It was my entirely new and brilliant, I hoped, idea.” This model allowed Alarums to reach a wider audience than a traditional APA. Hobby shops stocked issues of A&E alongside magazines. As A&E gained contributors, the page counts burgeoned from 30 to 150, when the limits of binding and shipping forced Lee to hold contributions for future issues.

The shabby state of D&D’s original rules inspired much discussion, and Lee’s Alarums & Excursions served as the hub of this network. “All the role players I know, when we looked a Gary Gygax’s game with its “% liar” and all its typos said, ‘this stuff needs tinkering.’ Ken St. Andre looked at it an wrote Tunnels & Trolls, and the people in Michigan wrote their thing, and the people at CalTech wrote their thing, and Steve Perrin wrote his thing. Everybody tinkered with D&D because it needed tinkering to be playable. The nice part about D&D was that it obviously needed player help. Well, obviously to all the players I knew.” (The people in Michigan likely refers to the Metro Detroit Gamers, who published the original tournament versions of the TSR modules S4 Lost Caverns of Tsojcanth and O1 The Gem and the Staff, and regularly ran conventions like Wintercon and Michicon. The thing from CalTech is the Warlock rules which came to influence D&D through J. Eric Holmes. For more on Warlock and Steve Perrin, see How D&D Got an Initiative System Rooted in California House Rules.)

The zines that Lee published in A&E became profoundly influential on the evolution of role playing games. Lee says, “I remember zines from Dave Hargrave giving tidbits of the Arduin Grimoire, Steve Perrin’s Perrin Conventions (which were the start of the system that later grew into Runequest), Ed Simbalist and Wilf Backhaus’s discussion of Chivalry & Sorcery, John T. Sapienza, Jr.’s discussion of various game systems, and other professional and semi-professional writers. I remember Mark Swanson’s ‘character traits,’ a way of individuating characters with minor bonuses and minuses. I remember a number of people (including myself) getting tapped to write games professionally because RPG publishers read their A&E zines.“ Other contributors included D&D Expert Set author Steve Marsh, third-edition D&D lead designer Jonathan Tweet, Vampire: The Masquerade designer Mark Rein-Hagen, fourth-edition D&D lead designer Rob Heinsoo, Paranoia and Star Wars roleplaying game designer Greg Costikyan, and more. Plus, a fellow named Gary Gygax contributed to issues 2, 8, and 15.

Alarums & Excursions issue 1

Soon though, Gary came to hate APAs like A&E. Partly, he seemed to see APAs as ringleaders for thieves, and not just the sort who—in Gary’s estimation—stole a ride on his coattales. Remember that Lee Gold started with a photocopy of the D&D rules. Early on, copies of D&D, especially outside of TSR’s reach in the Midwest, proved scarce. The $10 price of the original box struck many gamers as outrageous. In the first issues of Alarums & Excursions, some contributors argued that TSR’s profiteering justified Xerox copies of the D&D rules. Gary wrote a rebuttal and Lee told readers that Gary deserved to gain from his work and investment. Surely though, he remained incensed.

Eventually, all the discussion of D&D’s flaws and all the redesigns of the game wore on Gary’s pride in his creation. In issue 16 of The Dragon, he wrote, “APAs are generally beneath contempt, for they typify the lowest form of vanity press. There one finds pages and pages of banal chatter and inept writing from persons incapable of creating anything which is publishable elsewhere. Therefore, they pay money to tout their sophomoric ideas, criticize those who are able to write and design, and generally make themselves obnoxious.” For a rebuttal of Gary’s criticism, refer back to A&E’s list of contributors.

Meanwhile, Lee published A&E and began writing games. Much of her work showed an interest in history and particularly Japan, where she lived 4 months during A&E’s first year. Land of the Rising Sun (1980) extended the Chivalry & Sorcery system to Japan. Her game Lands of Adventure (1983) aimed for roleplaying in historical settings. Her other credits include GURPS Japan (1988) and Vikings (1989) for Rolemaster.

Men dominated the gaming community of the 70s, but Lee felt insulated from that culture because she came from science fiction fandom. “The SF fan experience was largely male when I entered in 1967, but it wasn’t male-dominated. SF fandom of the late 1960s had only a few women, but they were highly charismatic women—including women like Bjo Trimble—and they were not dominated by men. I entered the Los Angeles Science Fantasy Society as an editor and the leader of a sub-group that produced a fanzine, The Third Foundation.

“This pattern of female equality also held true for the D&D play and roleplaying that took place in SF fandom—and that’s where I did my roleplaying. Not at hobby stores but at the LASFS and at science fiction conventions, usually with old friends or with people I’d met through A&E. A&E started through people who already knew one another through APA-L or through science fiction fannish connections.”

Meanwhile, the men in gaming tended to suppose that only men contributed to the hobby. Lee remembers visiting the Origins convention and spotting shirts for sale that identified the wearer as a “wargaming widow.” Why else would a woman attend a gaming convention?

After Lee finished writing Land of the Rising Sun for Fantasy Games Unlimited, she met publisher Scott Bizar at a local convention to sign the contract. She recalls discussing the game’s credits.

“Do you want to say this game is written by yourself and your husband Barry?” Bizar asked.

“No,” I said. “Barry didn’t write any bit of it. He did the indexing, and I gave him full credit for that. I wrote all of the game. Just say the game is by Lee Gold.”

“Most female writers say they wrote a game with their husbands,” said Bizar.

“I don’t care what other people do,” I said. “Just say the game is by Lee Gold.” And so Land of the Rising Sun came out as written by Lee Gold.

Her one personal encounter with Gary Gygax revealed a similar bias. Early on, Lee sent copies of A&E to TSR. After a couple of months, she received a phone call, which she recounts.

“This is Gary Gygax,” said the voice, “and I’d like to speak to Lee Gold.”

“I’m Lee Gold,” I said. “I gather you got the copies of A&E I sent you.”

“You’re a woman!” he said.

“That’s right,” I said, and I told him how much we all loved playing D&D and how grateful we were to him for writing it.

“You’re a woman,” he said. “I wrote some bad things about women wargamers once.”

“You don’t need to feel embarrassed,” I said. “I haven’t read them.”

“You’re a woman,” he said.

We didn’t seem to be getting anywhere, so I told him goodbye and hung up.

Despite her design credits, Alarums & Excursions rates as Lee Gold’s most stunning achievement. Since 1975, she has sent the APA monthly with only two lapses: one during her stay in Japan and a second scheduled for health reasons. Today though, many subscribers take their copies through email.